Privacy Policy

1. Introduction

Pure Wellness Solutions LLC ("we," "our," or "us") is committed to protecting your privacy and maintaining the confidentiality of your personal information. This Privacy Policy outlines how we collect, process, use, and protect your information when you interact with our website, products, or services. By using our services, you acknowledge that you have read and understood this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact information (email address, phone number, mailing address)
• Billing and shipping addresses
• Payment information (credit card numbers are processed securely and not stored)
• Order history and preferences
• Communication preferences

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and approximate geographic location
• Browser type, version, and language settings
• Operating system and device information
• Referring website and search terms
• Pages viewed, click patterns, and time spent on our website
• Cookies, web beacons, and similar tracking technologies
• Device identifiers and mobile advertising IDs

2.3 Third-Party Analytics and Advertising Data

We use third-party services like Google Analytics and Google Ads that may collect additional information including:

• Demographic information and interests
• Cross-device tracking and behavior patterns
• Advertising interaction data and conversion metrics
• Social media integration data

3. How We Use Your Information

We process your information for the following purposes:

• Process, fulfill, and manage your orders and transactions
• Send order confirmations, shipping notifications, and delivery updates
• Provide customer support and respond to your inquiries
• Send promotional communications and personalized marketing (with your consent)
• Enhance and personalize your browsing experience
• Analyze website performance and user behavior patterns
• Conduct advertising campaigns and measure their effectiveness
• Detect and prevent fraudulent activities
• Comply with legal requirements and protect our rights
• Improve our products, services, and website functionality

4. Information Sharing and Third-Party Services

We do not sell, rent, or trade your personal information to third parties. However, we may share your information in the following circumstances:

4.1 Service Providers

• Payment processors and financial institutions
• Shipping and logistics companies
• Email marketing and communication services
• Customer support platforms
• Website hosting and technical infrastructure providers

4.2 Advertising and Analytics Partners

• Google Analytics: For website analytics and user behavior insights
• Google Ads: For advertising campaign management and conversion tracking
• Facebook Pixel: For social media advertising and remarketing
• Other advertising networks: For targeted advertising and performance measurement

4.3 Legal and Business Circumstances

• When required by law, court order, or legal process
• To protect our rights, property, or safety
• In connection with a business transaction (merger, acquisition, or asset sale)
• With your explicit consent for specific purposes

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL encryption for data transmission
• Secure servers and databases
• Regular security audits
• Limited access to personal information
• PCI DSS compliance for payment processing

6. Your Rights and Choices

You have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Opt-out of marketing communications
• Disable cookies in your browser
• Request data portability

7. Cookie Policy and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to enhance your experience and provide targeted advertising.

7.1 Types of Cookies We Use

• Essential Cookies: Required for website functionality and security
• Performance Cookies: Help us understand website usage and performance
• Functional Cookies: Remember your preferences and personalize your experience
• Advertising Cookies: Used for targeted advertising and campaign measurement

7.2 Google Advertising Cookies

We use Google Ads services that may place the following cookies on your device:

• Google Ads Conversion Tracking: Measures ad performance and conversions
• Google Analytics: Tracks user behavior and website performance
• DoubleClick: Serves targeted advertisements based on your interests
• Remarketing Cookies: Show relevant ads to previous website visitors

7.3 Cookie Management

You can manage cookies through:

• Your browser settings (Chrome, Firefox, Safari, Edge)
• Google Ads Settings at adssettings.google.com
• Network Advertising Initiative opt-out at optout.networkadvertising.org
• Digital Advertising Alliance opt-out at optout.aboutads.info

Note: Disabling cookies may affect website functionality and your ability to receive relevant advertisements.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read their privacy policies.

9. Children's Privacy

Our website and services are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal information from children under 13 without verifiable parental consent. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly. If you believe we have collected information from a child under 13, please contact us immediately.

10. California Privacy Rights (CCPA)

California residents have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

10.1 Your CCPA Rights

• Right to Know: Request details about personal information we collect, use, disclose, or sell
• Right to Delete: Request deletion of your personal information (with certain exceptions)
• Right to Opt-Out: Opt-out of the sale or sharing of personal information
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit: Limit the use and disclosure of sensitive personal information
• Right to Non-Discrimination: Not receive discriminatory treatment for exercising your rights

10.2 How to Exercise Your Rights

To exercise your CCPA rights:

• Submit a request via email: privacy@purewellness.com
• Call us at: +1-555-123-4567
• Use our online form: [Privacy Request Form]

We will verify your identity before processing your request and respond within 45 days (extendable by 45 additional days if necessary).

10.3 Categories of Information

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers (name, email, phone, address)
• Commercial information (purchase history, preferences)
• Internet activity (browsing behavior, search history)
• Geolocation data
• Inferences (profiles, preferences, behavior)

11. GDPR Compliance (European Union)

For residents of the European Union, European Economic Area, and the United Kingdom, we comply with the General Data Protection Regulation (GDPR) and UK GDPR.

11.1 Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract: To fulfill our contractual obligations with you
• Legitimate Interest: To improve our services and prevent fraud
• Consent: For marketing communications and non-essential cookies
• Legal Obligation: To comply with applicable laws and regulations

11.2 Your GDPR Rights

• Right to be Informed: Clear information about how we use your data
• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a machine-readable format
• Right to Object: Object to processing based on legitimate interests or direct marketing
• Rights Related to Automated Decision Making: Protection from solely automated decisions

11.3 International Data Transfers

We may transfer your data outside the EU/EEA using appropriate safeguards:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions for countries with equivalent protection
• Binding Corporate Rules where applicable

11.4 Contact Our Data Protection Officer

For GDPR-related inquiries, contact our Data Protection Officer:

Email: dpo@purewellness.com
Phone: +1-555-123-4567

12. Data Retention Policy

We retain personal information only as long as necessary for the purposes outlined in this Privacy Policy or as required by law.

12.1 Retention Periods

• Account Information: Retained while your account is active, plus 3 years after closure
• Transaction Data: Retained for 7 years for tax and accounting purposes
• Marketing Data: Retained until you opt-out or 3 years of inactivity
• Website Analytics: Aggregated data retained for up to 26 months
• Support Communications: Retained for 2 years for quality assurance
• Legal Compliance Data: Retained as required by applicable laws

12.2 Data Disposal

When personal data is no longer needed, we securely delete or anonymize it using industry-standard methods. Backup copies may be retained for up to 90 additional days for disaster recovery purposes.

13. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

15. Contact Information

For questions about this Privacy Policy, data protection concerns, or to exercise your privacy rights, please contact us:

15.1 General Privacy Inquiries

15.2 Privacy Rights Requests

For faster processing of data subject requests:

• Email: privacy@purewellness.com (Subject: "Privacy Rights Request")
• Online Form: [Privacy Request Portal]
• Phone: +1-555-123-4567 (Press 2 for Privacy)

15.3 Response Times

We aim to respond to privacy inquiries within:

• General Questions: 2-3 business days
• GDPR Requests: 30 days (extendable to 60 days for complex requests)
• CCPA Requests: 45 days (extendable to 90 days for complex requests)